Privacy Policy

Last Updated: May 6, 2026

At eilei, we believe that privacy is the foundation of trust in any partnership. This policy describes how we handle data within your Shared Command Center and your Private Vaults to ensure a synchronized yet secure experience.

1. Data Architecture: The "Atomic" Approach

We collect and process data using "Atomic" logic—meaning your data is broken down into precise units to ensure that when a change is made (e.g., an update to the Care Calendar), it is synced instantly and accurately across linked devices.

  • Identity Data: Name, email, and biometric metadata used for secure "Vault" access.

  • Command Center Data (Shared): Calendar events, birth plans, and "Journey Stage" progress. This data is bi-directionally linked to your partner.

  • Hardened Private Data (Individual): Personal wellness logs, recovery tracking, and mood inputs. By design, this data remains in a "Hardened" state and is never visible to your linked partner.

2. Tactical Empathy & Data Usage

We do not sell your personal data. We use the information provided to generate Support Insights and Third Trimester Nudges.

  • Logic Heuristics: We process your data to help your partner understand how to be useful (Tactical Empathy), but this processing happens within the eilei ecosystem.

  • Regional Standards: We may use de-identified, aggregated data to ensure our care insights remain aligned with regional health standards.

3. The "Partner Link" & Consent

By establishing a Partner Link, you are providing explicit consent for the bi-directional sharing of specific "Command Center" data points.

  • Unlinking: If a link is severed, the shared data becomes "Read-Only" for the non-originating party, and further synchronization is immediately terminated.

  • Third-Party Access: We do not share your "Command Center" or "Vault" data with third-party medical providers unless you explicitly trigger an export for your own use.

4. Socially Hardened Community Privacy

When you engage with the eilei Village, we apply "Socially Hardened" privacy shields:

  • Anonymity: Your public profile does not link back to your Private Vaults or specific medical timelines.

  • Content Purging: We reserve the right to remove any posts that contain identifiable "Atomic Data" (like specific lab results or biometric logs) to protect your privacy and the privacy of your child.

5. The "Postpartum Flip" & Data Retention

Your data persists as you transition from pregnancy to parenthood (the "Journey Flip").

  • Retention: We retain data for the duration of your active subscription and journey stages.

  • Deletion: Upon account deletion, we initiate a "Hard Purge" of your Private Vaults. Residual "Command Center" data may remain in a truncated form if your partner maintains an active account, to preserve their historical calendar logs.

6. Security Standards

We utilize industry-standard encryption for data at rest and in transit. Our Private Vaults are logically separated at the database level to ensure that even a "Partner Link" cannot bypass the security hardening applied to individual wellness logs.